MasterCard: Promotional; March 07–Dec. 07
These are elements that were executed for MasterCard's Joy of Giving Holiday promotion.
The logo below was used on all print materials. The client changed the name of the promotion halfway through it's life-span and added the word "Over" to the front, which was used for the television spot.
The "Mine and Yours" concept was created by James Phillips and Margo Gremmler at Ryan Partnership. This idea was later translated by another agency into the promotional television spot. (The other agency never thanked us...)
This was a concept developed for a MasterCard program to help small business owners.
