ROCK ON with Extra Fruit Sensations and 3 Doors Down
Below are pieces I executed for the launch of Wrigley's new Extra Fruit Sensations and the Rock On promotion with Live Nation and the band 3 Doors Down for their 2008 summer tour. The idea was based around Extra's positioning of "Long Lasting Fruit Flavor" that "Makes the Music Last Longer." Consumers were driven to web where they could enter to win a VIP trip to see the band live and meet them backstage.
Creative was developed for an ad in Blender magazine as well as a brand microsite, web banners and a 30 second video from scratch animation to be shown on Wrigley TriVision billboards and Live Nation venue screens. (Which I will have for posting in the next week).
Ad in Blender Magazine:
Microsite Tour Map:
Ad in Blender Magazine:
Microsite Tour Map:
This map will go live on the Extra brand website in mid-July. As the tour progresses, fans can roll over each city the band has played to view photos of the concert. They can also view a full tour schedule and enter the contest.
