4 posts from July 2008

Extra Fruit Sensations at Champs Sporting Stores

Jul 7, 2008

These pieces were developed as tent cards to be placed in Champ's Sporting Stores to accompany point of sale sampling. The idea was to convey Extra's positioning of "Long Lasting Fruit Flavor" in a sports environment using the design template previously created by DDB. Tent cards will be in-store beginning in September.

ROCK ON with Extra Fruit Sensations and 3 Doors Down

Jul 7, 2008

Below are pieces I executed for the launch of Wrigley's new Extra Fruit Sensations and the Rock On promotion with Live Nation and the band 3 Doors Down for their 2008 summer tour. The idea was based around Extra's positioning of "Long Lasting Fruit Flavor" that "Makes the Music Last Longer." Consumers were driven to web where they could enter to win a VIP trip to see the band live and meet them backstage.

Creative was developed for an ad in Blender magazine as well as a brand microsite, web banners and a 30 second video from scratch animation to be shown on Wrigley TriVision billboards and Live Nation venue screens. (Which I will have for posting in the next week).

Ad in Blender Magazine:

Full Page Ad in Blender Magazine

Microsite Tour Map:

This map will go live on the Extra brand website in mid-July. As the tour progresses, fans can roll over each city the band has played to view photos of the concert. They can also view a full tour schedule and enter the contest.

Tour Map-Microsite

TourMap_Black2.jpg

S.C. Johnson: Promotional Feb. 2007-Present

Jul 7, 2008

These are promotional pieces and advertisements done for S.C. Johnson brands from February 2007 to present. Brands include Ziploc, Oust and Edge.

The following ads were done as airline table top covers for Oust Surface Disinfectant and Air Sanitizer, a complex product that disinfects surfaces and kills odors in the air as well.

Oust Airplane Table Ad 01

OustAirplane

Ziploc Ad for Transport/Sandwich bags for the Back to School season

Ziploc Transport FP Ad

Ziploc Containers ad to encourage taking a lunch to work instead of ordering out.

MasterCard: Promotional; March 07–Dec. 07

Jul 7, 2008

These are elements that were executed for MasterCard's Joy of Giving Holiday promotion.

The logo below was used on all print materials. The client changed the name of the promotion halfway through it's life-span and added the word "Over" to the front, which was used for the television spot.

The "Mine and Yours" concept was created by James Phillips and Margo Gremmler at Ryan Partnership. This idea was later translated by another agency into the promotional television spot. (The other agency never thanked us...)